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GRAND RECORD SUMMARY FOR AN E-COMMERCE SITE
Budget Description
Per Year Cost
Total
Percentage (%)
PHASE I: $50,000 BUDGET
(A) Consultancy, set-up and development fees:
Consultancy, creative design, development fee, including
project review (industry estimate of 15-20% of $50,000)
9,000.00
1. Web hosting fees (up to 50 products, static web pages)
3,800.00
2a. First year on-line fee
3, 200.00
2b. Site maintenance (static web pages)
3,000.00
19,000.00
12%
(B) Advertising and Promotion:
Printing & stationery BFD logo and URL address
700.00
3. Search engine ("Gold subscription includes up to 200 search engines and directories using keywords
100.00
And keyword phrases.
4. Radio advertisement
49,000.00
Launch party discounts, giveaways, contest prizes
52,800.00
69%
5. Banner advertisement (3 months)
19%
TOTAL
80,800.00
PHASE II: ADDITIONAL BUDGET OF $30,000
2c. Site maintenance (dynamic web pages)
7,500.00
15%
6. SSL-enabled web hosting fee
2,000.00
10%
7. Customer Service Representative
30,000.00
67%
SUB-TOTAL
39,500.00
TOTAL FOR PHASE I & PHASE II
120,300.00
Table 2. Profit And Loss
PARTICULARS
YEAR 1 (RM)
YEAR 2 (RM)
YEAR 3 (RM)
SALES:
General Operation
540,000
648,000
666,000
Service Catering
300,000
364,000
388,000
Total revenue
840,000
1,012,000
1,054,000
Less: Cost of Ticket Sold
(252,000)
(303,600)
(316, 200)
GROSS PROFIT
588,000
708,400
737,800
Less: Expenses
Consultancy, set up & development fee (Note 1)
9,000
0
Salaries expenses
330,000
363,000
Rent expenses
182,000
Advertising & promotion expenses (Note 2)
68,000
55,000
General expenses
40,000
45,000
47,000
Net Profit / (Loss)
(11,000.00)
83,400
90,800
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